Last updated: November 12, 2026
This notice supplements our Privacy Policy and is provided under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, the “CCPA”). It applies to residents of California. USMilitary.com is owned and operated by National Direct Lead Systems, Inc. (“we,” “us” or “our”).
Summary
- We treat our former VA benefit referrals as a sale. Until October 2026, this site ran forms offering help with VA disability claims and free VA Aid and Attendance benefit eligibility assessments. Information submitted through those forms was provided to companies offering VA disability claim help and Aid and Attendance assistance, which paid us a commission when their work for a veteran succeeded. The CCPA counts providing personal information for payment as a “sale,” so we report it that way. We stopped in October 2026, and those forms are no longer on the site.
- We do not sell personal information today.
- We share personal information for advertising only if you allow it. If you accept advertising and marketing cookies, Ezoic and its advertising partners, and Meta through the Meta Pixel, receive information about your visits to show and measure ads. The CCPA calls this “sharing.” You can turn it off at any time.
- You have rights to know, delete and correct your information, and to opt out of its sale and sharing. See “How to Exercise Your Rights” below.
Personal Information We Collected in the Last 12 Months
| Category | Examples | Sources | Sold in the last 12 months | Shared for advertising |
|---|---|---|---|---|
| Identifiers | Name, email address, phone number, postal address or ZIP code, IP address, cookie and device identifiers | You; your browser and device | Yes, through the VA benefit forms, until October 2026 | Yes, cookie and device identifiers, only if you accepted advertising or marketing cookies |
| Personal information described in Cal. Civ. Code § 1798.80 | Name, address, phone number | You | Yes, through the VA benefit forms, until October 2026 | No |
| Characteristics of protected classifications | Age or birth year, veteran or military status, disability status | You, through the VA benefit forms | Yes, until October 2026 | No |
| Internet or other electronic network activity | Pages viewed, links and ads clicked, referring site, time on page, interactions with pages | Your browser and device | No | Yes, only if you accepted advertising or marketing cookies |
| Geolocation data | Approximate location derived from your IP address (not precise location) | Your browser and device | No | Yes, approximate location used to choose ads, only if you accepted advertising cookies |
| Inferences | Interest categories used to choose ads | Derived by advertising partners from your browsing | No | Yes, only if you accepted advertising cookies |
| Sensitive personal information | VA disability rating, whether you receive service-connected disability benefits, and answers about illnesses possibly related to military service and about care needs | You, through the VA benefit forms | Yes, until October 2026 | No |
Disclosed for a business purpose in the last 12 months: every category above was disclosed to our service providers and contractors, who may use it only to provide their services to us. Partner tools, embedded YouTube videos and display ads load directly from those companies, which receive identifiers and internet activity when a page that uses them loads.
We did not collect financial account numbers, Social Security numbers, government ID numbers, precise geolocation, biometric information or the contents of your private communications with others.
Information you enter in a partner’s form or tool, such as the VA loan quote form from Mortgage Research Center, goes directly to that partner and is not collected by us. That partner’s own privacy notice explains what it collects and whether it sells or shares it.
Why We Collect It
- To send you the guides and emails you request, and to answer your messages.
- To run, secure, measure and improve the site.
- To show advertising that keeps the site free to read, and personalized advertising if you allow it.
- To measure our Facebook posts and any Facebook advertising we run, if you allow marketing cookies.
- Until October 2026, to refer people who asked for VA disability claim help or an Aid and Attendance assessment to companies offering those services.
- To comply with the law and protect our rights and the rights of others.
Who Receives It
- Service providers and contractors for business purposes: website hosting, content delivery and security, email delivery, email address verification, an automation service (Zapier) that passes form submissions to our other systems, analytics, and the contractors who help us operate the site. They may use the information only to provide services to us.
- Ezoic and its advertising partners (sharing, only with your consent): identifiers, internet activity, approximate location and inferences.
- Meta (sharing, only with your consent): identifiers and internet activity.
- Google (YouTube), when a page with an embedded video loads: identifiers and internet activity.
- Companies offering VA disability claim help and Aid and Attendance assistance (sale, until October 2026): identifiers, § 1798.80 information, characteristics of protected classifications and sensitive personal information submitted through those forms.
- Partners whose forms you choose to use. On some pages, such as our VA loan quote page, the form belongs to a partner, and what you enter goes directly to that partner under its own privacy policy.
Sensitive Personal Information
The VA benefit forms we ran until October 2026 asked about VA disability ratings and care needs. We no longer collect this information, and we do not use any sensitive personal information to infer characteristics about you. If you submitted it and want it deleted, see “How to Exercise Your Rights” below.
How Long We Keep It
We keep each category only as long as we need it for the purposes above, considering whether you are still subscribed to our emails, whether we need it to respond to a request you made, what our service providers retain under their own settings, and our legal, security and record-keeping obligations. For information submitted through our former VA benefit forms, including the sensitive personal information described above, we also consider whether we need it to respond to privacy requests, resolve questions with the companies we provided it to, or meet legal and record-keeping obligations.
Your Rights
- Right to know. You can ask what personal information we have collected about you, where it came from, why we collected it, and the types of companies we disclosed, sold or shared it to.
- Right to delete. You can ask us to delete personal information we collected from you, except where the law allows or requires us to keep it. When we delete it, we will also tell our service providers and contractors to delete it, and we will notify the companies we sold or shared it to, unless that proves impossible or would take disproportionate effort.
- Right to correct. You can ask us to correct inaccurate personal information.
- Right to opt out of sale and sharing. See our Do Not Sell or Share page. We no longer sell personal information, and sharing is off unless you accept advertising or marketing cookies.
- Right to limit use of sensitive personal information. We no longer collect sensitive personal information and do not use it to infer characteristics about you. You can still ask us to delete any we hold.
- Right to non-discrimination. We will not deny you service, charge you a different price or give you a different quality of service because you used these rights.
How to Exercise Your Rights
- Email larry@usmilitary.com with “Privacy Request” in the subject line, or
- Write to National Direct Lead Systems, Inc., P.O. Box 9121, Miramar Beach, FL 32550.
Tell us which right you want to use and the email address or phone number you used with us. To protect your information, we will verify your request by contacting you at that email address or phone number. For a request to know specific pieces of information, we may ask for additional details that match what we hold.
You may use an authorized agent. The agent must give us your signed permission, and we may ask you to confirm your identity with us directly.
We will confirm receipt of your request within 10 business days and respond within 45 calendar days. If we need more time, up to another 45 days, we will tell you why.
Minors
We do not knowingly sell or share the personal information of anyone under 16.
Contact Us
- National Direct Lead Systems, Inc.
- P.O. Box 9121, Miramar Beach, FL 32550
- Email: larry@usmilitary.com